THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA

  • Imam Ardiansyah Universitas Bunda Mulia
  • Tiurida Lily Anita Universitas Bina Nusantara

Abstract

The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive approach. The sample in this study amounted to 100 respondents using the Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test, and hypothesis testing. Testing the hypothesis with the t test shows that tourist motivation consisting of physical motivation, cultural motivation, prestige / status motivation has a significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. While the value of R square is equal to 0.571. This means that tourist motivation only affects the visiting decision of 57.1%. And the rest is influenced by other variables not included in this study. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.

References

Arikunto, S. (2010). Prosedur Penelitian : Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, & Armstrong. (2010). Principles Of Marketing. Edisi ke 13. Jakarta: Erlangga.
Kotler, & Keller. (2012). Manajemen Pemasaran Edisi 12. Jakarta: Erlangga.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing. 15th edition. New Jersey: Pearson Prentice Hall.
Nazir, M. (2009). Metode Penelitian. Bogor: Ghalia Indonesia.
Sangadji, E., & Sopiah. (2013). Perilaku Konsumen. Yogyakarta: Andi.
Sayangbatti, Pratiyudha, D., & Baiquni, M. (2013). Motivasi dan persepsi wisatawan tentang daya tarik destinasi terhadap minat kunjungan kembali dikota wisata batu. Jurnal Nasional Pariwisata, 127-135.
Schiffman, & Kanuk. (2007). Perilku Konsumen. Jakarta: PT. Indeks Gramedia.
Siregar, S. (2013). Metode Penelitian Kuantitatif. Jakarta: PT Fajar Interpratama Mandiri.
Sugiarto. (2015). Metodologi Penelitian Hospitality & Pariwisata. Tangerang: PT Matana Publishing Utama.
Sugiyono. (2012). Metode Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.
Sujarweni, W. (2015). Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press.
Suryadana , L. (2015). Pengantar Pemasaran Pariwisata. Bandung: Alfabeta.
United Nations Educational, S. a. (2009). PARIWISATA PUSAKA: Masa Depan bagi Kita, Alam dan Warisan Budaya Bersama. Jakarta: UNESCO. Retrieved from http://unesdoc.unesco.org/images0018/001855/185505IND.pdf
How to Cite
ARDIANSYAH, Imam; ANITA, Tiurida Lily. THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA. Journal of Business And Entrepreneurship, [S.l.], v. 7, n. 1, p. 1-10, may 2019. ISSN 2685-6255. Available at: <http://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/52>. Date accessed: 21 nov. 2019.