EXPLORING THE FIVE-FACTOR PERSONALITY TRAITS ON THE USEFULNESS AND EASINESS PERCEPTIONS OF USING INSTAGRAM’S PAID PROMOTION (C. H. Pangaribuan, E. I. Aggraeni, & M. F. Sitinjak , Trans.). (2018). Journal of Business And Entrepreneurship, 6(2), 46-57. https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/47