Utilizing TikTok for Marketing Communication Strategy for Jakpreneurs in East Jakarta

Abstract

This paper discusses a workshop on utilizing TikTok as a marketing communication medium. This workshop was held in collaboration with the East Jakarta PPKUKM Sub-dept., East Jakarta Jakpreneur, and Sampoerna University. Jakpreneurs are small business owners who reside and operate under the supervision of local government, under the Greater Jakarta Government. The workshop topic was determined based on the participants' needs for business development. Participants were selected from members of East Jakarta Jakpreneur. Based on the results of the post-training survey, it was concluded that the training was well organized, meeting the expectations of participants who wanted to understand TikTok as a marketing communication medium. Participants suggested that the future workshop should be improved to lengthen the duration and frequency of the workshop.