FACTORS INFLUENCING MOBILE BANKING ADOPTION IN IRANIAN CLIENTS
Keywords:
mobile banking; innovation; knowledge-based trust; behavioral intentionAbstract
Today, learning to use a mobile phone is an opportunity for financial institutions and banks to take advantage of it in a competitive environment. Therefore, this research aims to study factors affecting the adoption of mobile banking in Iran. For collecting research data, we used a questionnaire. A necessary sample of this research was selected among referred bank customers in Iran. Finally, 309 questions were suitable for this research, and structural equation modeling was used for data analysis. Results showed that, among of 7 hypotheses, five hypotheses were confirmed, and two hypotheses were rejected. In other words, founded relative preference, founded consistency, perceived competence, perceived integrity on theory of mobile banking adoption were confirmed and perceived ease and perceived benevolence on theory of mobile banking adoption were not confirmed. Finally, the final hypothesis, namely, attitudes of mobile banking adoption on behavioral intentions about mobile banking use, was confirmed.
References
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Koksal, M. H. (2016). The intentions of Lebanese consumers to adopt mobile banking. International Journal of Bank Marketing, 34(3), 327-346. doi:10.1108/ijbm-03-2015-0025
Koenig‐Lewis, N., Palmer, A., & Moll, A. (2010). Predicting young consumers’ take up of mobile banking services. International Journal of Bank Marketing, 28(5), 410-432. doi:10.1108/02652321011064917
Laukkanen, T. (2007). Internet vs mobile banking: comparing customer value perceptions. Business Process Management Journal, 13(6), 788-797. doi:10.1108/14637150710834550
Lee, Y., Kosar, K. A., & Larsen, K. R. (2006). The Technology Acceptance model: past, present and Future. Communications of the Association for Information Systems, 12(50), 752-780.
Lin, H.-F. (2011). An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust. International Journal of Information Management, 31(3), 252-260. doi:10.1016/j.ijinfomgt.2010.07.006
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Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information System Research, 3(2), 192-222.
Pennington, R., Wilcox, H. D., & Grover, V. (2003). The Role of System Trust in Business-to-Consumer Transactions. Journal of Management Information Systems, 20(3), 197-226. doi:10.1080/07421222.2003.11045777
Pour Mirza, A. (2007). Adoption of Electronic Banking by Iranian Customers (Masters Thesis in E-Commerce & Marketing). Luleå University of Technology & Tarbiat Modares University.
Rogers, E. (1995). Diffusion of Innovation. Free Press.
Schneider, G. (2006). Business Strategies. Andy Pickering, Boston, Thomson Course Technology.
Shankar, A. & Rishi, B. (2020). Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, 28(4), 273-285. DOI: 10.1016/j.ausmj.2020.06.008.
Shankar, A., Datta, B., & Jebarajakirthy, C. (2019). Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context. Services Marketing Quarterly, 40(3), 1-21. doi:10.1080/15332969.2019.1630176
Sulaiman, A., Jaafar, N. I., & Mohezar, S. (2007). An overview of mobile banking adoption among the urban community. International Journal of Mobile Communications, 5(2), 157-168. doi:10.1504/ijmc.2007.011814
Tan, E., & Lau, J. L. (2016). Behavioural intention to adopt mobile banking among the millennial generation. Young Consumers, 17(1), 18-31. doi:10.1108/yc-07-2015-00537
Teo, T. S. H., Lin, S. & Lai, K.-H. (2009). Adopters and non-adopters of e-procurement in Singapore: An empirical study. Omega, Elsevier, 37(5), 972-987.
Tsvetkova, M., & Macy, M. W. (2014). The Social Contagion of Generosity. PLoS ONE, 9(2), 1-9. doi:10.1371/journal.pone.0087275
Vainio, M. M. (2006). Factors Influencing Corporate Customers’ Acceptance of Internet Banking: Case of Scandinavian Trade Finance Customers. Thesis in accounting, The Swedish School of Economics & Business Administration.
Wang, Y., Wang, Y., Lin, H., & Tang, T. (2003). Determinants of user acceptance of Internet banking: an empirical study. International Journal of Service Industry Management, 14(5), 501-519. doi:10.1108/09564230310500192
Yiu, C. S., Grant, K., & Edgar, D. (2007). Factors affecting the adoption of Internet Banking in Hong Kong—implications for the banking sector. International Journal of Information Management, 27(5), 336-351. doi:10.1016/j.ijinfomgt.2007.03.002
Yu, C. S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT model. Journal of Electronic Commerce Research, 13(2), 104-121.
Arcand, M., PromTep, S., Brun, I., & Rajaobelina, L. (2017). Mobile banking service quality and customer relationships. International Journal of Bank Marketing, 35(7), 1068-1089. doi:10.1108/ijbm-10-2015-0150
Ashta, A. (2017). Evolution of Mobile Banking Regulations: A Case Study on Legislator’s Behavior. Strategic Change: Briefings in Entrepreneurial Finance, 26(1), 3-20.
Asongu, S. A., & Nwachukwu, J. C. (2018). Comparative human development thresholds for absolute and relative pro-poor mobile banking in developing countries. Information Technology & People, 31(1), 63-83. https://doi.org/10.2139/ssrn.2937188
Baiat, M. (2008). How do We Create Culture. Electronic Banking Journal, 17(3), 38-47.
Benoit, S., Klose, S., & Ettinger, A. (2017). Linking service convenience to satisfaction :Dimensions and key moderators. Journal of Services Marketing, 31(6), 527-538. https://doi.org/10.1108/JSM-10-2016-0353
Blount, Y., Castleman, T., & Swatman, P. M. C. (2008). Employee Development Strategies in the B2C Banking Environment: Two Australian Case Studies. Conference: Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004.
Chang, H. C. (2006) Exploring the digital capital indicators of internet banking in Taiwan. Journal of American Academy of Business, Cambridge, 9(1), 210-213.
Chaouali, W., Lunardo, R., Ben Yahia, I., Cyr, D. & Triki, A. (2019). Design aesthetics as drivers of value in mobile banking: does customer happiness matter? International Journal of Bank Marketing, 38(1), 219-241. https://doi.org/10.1108/IJBM-03-2019-0100
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003. DOI: 10.1287/mnsc.35(8):982-1003.
Duarte, P., Costa e Silva, S. & Ferreira, M. B. (2018). How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services, 44(C), 161-169. DOI: 10.1016/j.jretconser.2018.06.007
Hassan, H. E., & Wood, V. R. (2019). Does Country Culture Influence Consumers’ Perceptions Toward Mobile Banking? A Comparison Between Egypt and The United States. Telematics and Informatics, 101312. doi:10.1016/j.tele.2019.101312
Hong. W., Thong, J. Y. L., Wong, W.-M., Tam, K.-Y. (2001). Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristic. Journal of Management Information Systems, 18(3), 97-124. https://doi.org/10.1080/07421222.2002.11045692
Koksal, M. H. (2016). The intentions of Lebanese consumers to adopt mobile banking. International Journal of Bank Marketing, 34(3), 327-346. doi:10.1108/ijbm-03-2015-0025
Koenig‐Lewis, N., Palmer, A., & Moll, A. (2010). Predicting young consumers’ take up of mobile banking services. International Journal of Bank Marketing, 28(5), 410-432. doi:10.1108/02652321011064917
Laukkanen, T. (2007). Internet vs mobile banking: comparing customer value perceptions. Business Process Management Journal, 13(6), 788-797. doi:10.1108/14637150710834550
Lee, Y., Kosar, K. A., & Larsen, K. R. (2006). The Technology Acceptance model: past, present and Future. Communications of the Association for Information Systems, 12(50), 752-780.
Lin, H.-F. (2011). An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust. International Journal of Information Management, 31(3), 252-260. doi:10.1016/j.ijinfomgt.2010.07.006
Lu, J., Yu, C., Liu, C., & Yao, J. E. (2003). Technology acceptance model for wireless Internet. Internet Research, 13(3), 206–222. doi:10.1108/10662240310478222
Merhi, M., Hone, K., & Tarhini, A. (2019). A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust. Technology in Society, 59, 1-12. doi:10.1016/j.techsoc.2019.101151
Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information System Research, 3(2), 192-222.
Pennington, R., Wilcox, H. D., & Grover, V. (2003). The Role of System Trust in Business-to-Consumer Transactions. Journal of Management Information Systems, 20(3), 197-226. doi:10.1080/07421222.2003.11045777
Pour Mirza, A. (2007). Adoption of Electronic Banking by Iranian Customers (Masters Thesis in E-Commerce & Marketing). Luleå University of Technology & Tarbiat Modares University.
Rogers, E. (1995). Diffusion of Innovation. Free Press.
Schneider, G. (2006). Business Strategies. Andy Pickering, Boston, Thomson Course Technology.
Shankar, A. & Rishi, B. (2020). Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, 28(4), 273-285. DOI: 10.1016/j.ausmj.2020.06.008.
Shankar, A., Datta, B., & Jebarajakirthy, C. (2019). Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context. Services Marketing Quarterly, 40(3), 1-21. doi:10.1080/15332969.2019.1630176
Sulaiman, A., Jaafar, N. I., & Mohezar, S. (2007). An overview of mobile banking adoption among the urban community. International Journal of Mobile Communications, 5(2), 157-168. doi:10.1504/ijmc.2007.011814
Tan, E., & Lau, J. L. (2016). Behavioural intention to adopt mobile banking among the millennial generation. Young Consumers, 17(1), 18-31. doi:10.1108/yc-07-2015-00537
Teo, T. S. H., Lin, S. & Lai, K.-H. (2009). Adopters and non-adopters of e-procurement in Singapore: An empirical study. Omega, Elsevier, 37(5), 972-987.
Tsvetkova, M., & Macy, M. W. (2014). The Social Contagion of Generosity. PLoS ONE, 9(2), 1-9. doi:10.1371/journal.pone.0087275
Vainio, M. M. (2006). Factors Influencing Corporate Customers’ Acceptance of Internet Banking: Case of Scandinavian Trade Finance Customers. Thesis in accounting, The Swedish School of Economics & Business Administration.
Wang, Y., Wang, Y., Lin, H., & Tang, T. (2003). Determinants of user acceptance of Internet banking: an empirical study. International Journal of Service Industry Management, 14(5), 501-519. doi:10.1108/09564230310500192
Yiu, C. S., Grant, K., & Edgar, D. (2007). Factors affecting the adoption of Internet Banking in Hong Kong—implications for the banking sector. International Journal of Information Management, 27(5), 336-351. doi:10.1016/j.ijinfomgt.2007.03.002
Yu, C. S. (2012). Factors affecting individuals to adopt mobile banking: Empirical evidence from the UTAUT model. Journal of Electronic Commerce Research, 13(2), 104-121.
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Published
2021-04-11
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FACTORS INFLUENCING MOBILE BANKING ADOPTION IN IRANIAN CLIENTS (S. J. Mousavian & H. Abbasi , Trans.). (2021). Journal of Business And Entrepreneurship, 9(1), 51-62. https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/152
